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What Is Decision Analysis?

And Why Should I Care?

The premise of this book is simple: there is a set of tools and ­mental ­frameworks referred to as decision analysis (DA) that can help you, your family, and the teams and groups that you work with improve your ­decision making. You don’t need to hire expensive consultants to use the tools—the concepts are not that difficult and the tools are very useful.

Here is the context I’d like you to envision: you and I have just sat down in first class seats for a three-hour plane trip. You know that I have a background in both management and DA consultatio...


Cover of Decision Analysis for Managers


You make countless personal and professional decisions every day. Many are made quickly without much thought, but some do require contemplation. In this lesson, you’ll be introduced to decision analysis, a methodology for maximizing the probability that you’ll achieve your goals.