Whether you have explicit access to corporate strategy or need to read the annual report, you must form the DG business case in the context of your organization. That means not accepting a boilerplate justification from a conference brochure. Why is DG relevant to your business? If you are forming DG as part of a broader EIM effort via MDM, BI, or both, then confirm that the DG team knows where the business wants to go.
Making case for DG
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