The second form of tangible value is indirect, in much the same way as a marketing program (i.e., the marketing program will support other initiatives that would otherwise fail or falter without the program). In the case of marketing, value is determined by predicting and confirming increased market share or more prospects. Marketing strives to improve visibility of a product that, for example, supports more sales. In a similar manner, the value of information projects stems from where the information is used. Therefore, the DG business case needs to support the activity that ensures good data and information is available to accomplish business goals—without incurring undue risk or cost. You need to look for opp...
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