Business Models Defined
In This Chapter
Defining a business model
Harnessing your business model to execute your business plan
A business model is the method used to acquire customers, service them, and generate revenue. It drives profitability and should be the anchor of all strategic planning discussions. These lessons reveal what makes a business model successful and how to sustain a thriving model over time.
During this lesson, you’ll learn the “secret sauce” for creating a successful business model and how a business model differs from a business plan.
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