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Chapter 2

Business Models Defined

In This Chapter

arrow Defining a business model

arrow Harnessing your business model to execute your business plan

arrow Conside...


Cover of Business Models For Dummies


Subject Overview
A business model is the method used to acquire customers, service them, and generate revenue. It drives profitability and should be the anchor of all strategic planning discussions. These lessons reveal what makes a business model successful and how to sustain a thriving model over time.

Lesson Introduction
During this lesson, you’ll learn the “secret sauce” for creating a successful business model and how a business model differs from a business plan.