WHAT DOES SHE SEE?
DESCRIBE WHAT THE CUSTOMER SEES IN HER ENVIRONMENT
What does it look like?
Who surrounds her?
Who are her friends?
What types of offers is she exposed to daily (as opposed to all market offers)?
What problems does she encounter?
- 3. Design
- from Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
- Publisher: John Wiley & Sons
- Released: July 2010
Customer empathy maps!
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