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  • Jennie Rose Halperin thinks this is interesting:

WHAT DOES SHE SEE?

DESCRIBE WHAT THE CUSTOMER SEES IN HER ENVIRONMENT

  • What does it look like?

  • Who surrounds her?

  • Who are her friends?

  • What types of offers is she exposed to daily (as opposed to all market offers)?

  • What problems does she encounter?

From

Cover of Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Note

Customer empathy maps!

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