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Spark the Action You Want to See

Now that presumably the first three steps have been taken effectively, it is time to consider the change in action, attitude, or behavior that you wish to see. There are barriers, and overcoming them is no small feat; it usually requires some spark, or active effort, on your part. In this chapter we’ll focus on some of the more pesky barriers to change, and we’ll offer some strategies for sparking action.

We may be convinced that smoking is bad for us—the countless studies and statistics are overwhelmingly clear, the mortality rates tell...


Innovation can pose an emotional as well as an intellectual challenge. There will always be people who don’t want to change or who disagree with your approach. This lesson presents ways to eliminate barriers that stand in the way of innovation.