In and of itself, this seems pretty harmless, even quite sweet. After all, who wouldn’t feel a little warm and fuzzy inside knowing that their adult love of the Beatles or Norah Jones may be rooted in the fact that Mum listened to the Abbey Road album and ‘Don’t Know Why’ over and over while she was pregnant? But when you think about how many tunes, sounds and jingles are linked to brands and products, this all starts to seem a lot more sinister. And there is indeed evidence to indicate that hearing tunes and jingles in the womb favourably disposes us to those jingles – and possibly the brands with which they are associated – later on.
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