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  • dave francini thinks this is interesting:

Studies have indeed shown that a majority of our brand and product preferences (and in some cases the values that they represent) are pretty firmly embedded in us by the age of seven. But based on what I’ve seen in my line of work, I’d claim that, thanks in no small part to the tricks and manipulations of probing marketers, stealth advertisers, and profit-driven companies that you’ll be reading about throughout this book, our brand preferences are set in stone even before that – by the age of four or five. In fact, based on some new research I’ve uncovered, I’d even go so far to suggest that some of the cleverest manufacturers in the world are at work tr...


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