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Located in Paris, CEW France, short for Cosmetic Executive Women, is a group of 270 female beauty-business professionals whose avowed mission is to show the world that beauty products not only are more than a trivial indulgence but can actually be used to improve people’s lives. To that end, in 1996, CEW set up its first Centre of Beauty at one of Europe’s most prestigious hospitals, with the goal of providing emotional and psychological support to patients afflicted by trauma or disease.

Many of the patients at the centre suffer from dementia or from amnesia caused by brain traumas resulting from car, motorcycle, skiing and other acci...


Cover of Brandwashed


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