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There are no shortcuts to building a community. You have to connect to one reader at a time. Once readers start coming onto your blog and commenting, find ways to reward them by leaving a return comment, visiting their blog, and looking for ways to encourage them to come back.

Success on the social web comes from many small interactions that lead to bigger interactions, which lead to relationships. A blog can be a very powerful part of this formula, providing opportunities for lots of these small interactions. It’s usually a small step between being a loyal blog reader and becoming a loyal customer.


Cover of Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time


I started to leave return comments.