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Chapter 1

What Is Big Data and Why Is It Important?

Big Data is the next generation of data warehousing and business analytics and is poised to deliver top line revenues cost efficiently for enterprises. The greatest part about this phenomenon is the rapid pace of innovation and change; where we are today is not where we’ll be in just two years and definitely not where we’ll be in a decade.

Just think about all the great stories you will tell your grandchildren about the early days of the twenty-first century, when the Age of Big Data Analytics was in its infancy.

This new age didn’t suddenl...