Functionality equates to value for the customer and ultimately means delivering that business value. Of course, this implies that you have to continuously engage with the customer to get there. Engaging with customers only during the requirements-gathering phase and approaching product launch phase is not enough. We need to continuously engage with customers as we are actively building the product throughout the project life cycle.
- CHAPTER 4: Importance of Customer Engagement
- from Being Agile: Your Roadmap to Successful Adoption of Agile
- Publisher: Apress
- Released: October 2013
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