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  • Lex Pedersen thinks this is interesting:

In my experience, the ultimate business benefit of going Agile is that it . . . can . . . make . . . the . . . company . . . more . . . money. Did this get your attention? I find that few people will actually say this out loud. However, to make money, you need to delight your customers by building customer value and harness the brainpower of your employees.

Think about it for a moment:

  • If you are truly committed to building customer value, then you will be building what the customer wants and the customer will be delighted, ergo they will buy the product or buy more of the product, while increasing the likelihood of remaining loyal ...