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  • Brandon Reeser thinks this is interesting:

ick the Single View Application icon (see Figure 2-2), and then click the Next button. You’ll see the project options sheet, which should look like Figure 2-3. On this sheet, you need to specify the Product Name and Company Identifier for your project. Xcode will combine these to generate a unique bundle identifier for your app. You’ll also see a field that lets you enter an Organization Name, which Xcode will use to aut

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Cover of Beginning iPhone Development with Swift: Exploring the iOS SDK

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use for current project due