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  • Emily Campbell thinks this is interesting:

Good marketing focuses on what the potential user really
wants to do. But after they buy? Every experience the
user has with us shifts to just the tool.
Think about this.
If we want sustained, committed, badass users, we must
x this. After they give us money or join our service we
should focus even more on what they really want to do.
The don’

From

Cover of Badass: Making Users Awesome

Note

This sums up the book's argument perfectly, and should be tatooed on the forehead of any product designer.