But on the Web, you don’t simply discover traits about your target audience. You define your target audience by some common traits and seek to attract only people who have those traits to your site.
- Chapter 4. Discovering and Using Keywords to Attract Your Target Audience
- from Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content
- Publisher: IBM Press
- Released: April 2010
user personas and user scenarios
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