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  • Otis White thinks this is interesting:

A brand is typically the name of a product that consumers identify with in terms of the benefits it provides, so the artist’s name and everything associated with it create a brand name in the minds of the target market/fans with the benefits of being entertained and associated with someone many admire.

From

Cover of Artist Management for the Music Business 2e, 2nd Edition

Note

Believe what I say is true because it's published I known this prior to seeing it in a book! IJS