A brand is typically the name of a product that consumers identify with in terms of the benefits it provides, so the artist’s name and everything associated with it create a brand name in the minds of the target market/fans with the benefits of being entertained and associated with someone many admire.
- Chapter 7 The artist as a business
- from Artist Management for the Music Business 2e, 2nd Edition
- Publisher: Focal Press
- Released: October 2012
Believe what I say is true because it's published I known this prior to seeing it in a book! IJS