ONSIDERING ARTIST MANAGEMENT AS A PROFESSION
Whatever your title—manager, personal manager, artist manager, brand manager, or representative—managing artists in the music business means that you are becoming a part of every facet of someone else’s life. There is virtually no aspect of the professional and personal corners of an artist’s life that a manager doesn’t encounter on a regular basis. Helping direct the career success of an artist requires significant involvement in their life. A manager who is new to the profession will find it to be immensely time-consuming and slow to deliver rewards, yet energizing with its fast pace and regular challenge...
- Chapter 1 Professional artist management and its principles
- from Artist Management for the Music Business 2e, 2nd Edition
- Publisher: Focal Press
- Released: October 2012
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