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1. Continuous innovation—to deliver on current customer requirements

2. Product adaptability—to deliver on future customer requirements

3. Improved time-to-market—to meet market windows and improve return on investment (ROI)

4. People and process adaptability—to respond rapidly to product and business change

5. Reliable results—to support business growth and profitability


Cover of Agile Project Management: Creating Innovative Products, Second Edition


Agile Business Objectives