The first goal of feature-based planning and development is to make the process visible, and understandable, to the customer team. All too often product development planning has concentrated on making the technical work understandable to the engineering team. Customers and product managers have to wade through lists of technical activities, many of which made little sense to them. A software development task such as “create a normalized data schema design” means little to most customer teams. However, a hardware feature such as “Develop a DVD feature that will play sections of movies” resonates with customers. Customers understand products, components of products, and features of those comp...
- Chapter 7. The Speculate Phase
- from Agile Project Management: Creating Innovative Products, Second Edition
- Publisher: Addison-Wesley Professional
- Released: July 2009
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