I once worked on a new health-care product destined to replace its predecessor. The new system was intended to provide more value for the customers and leapfrog the competition. After over two years of development, the new product was launched with great expectations—and bombed.
- 1. Understanding the Product Owner Role
- from Agile Product Management with Scrum: Creating Products that Customers Love
- Publisher: Addison-Wesley Professional
- Released: March 2010
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