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  • Kimberly Roth thinks this is interesting:

Which needs will the product address? What value does the product add?

• Which product attributes are critical for meeting the needs selected and therefore for the success of the product? What will the product roughly look like and do? In which areas is the product going to excel?

How does the product compare against existing products, from both competitors and the same company? What are the product’s unique selling points? What is its target price?

• How will the company make money from selling the product? What are the sources of revenue and what is the business model?