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  • Iris Marmulla thinks this is interesting:

You would interview or survey several students to find out their:

Goals: The main things they want to accomplish, related to the problem you’re trying to solve

Frustrations: Aspects of the current situation that are causing them pain or annoyance

Activities: Tasks they have to accomplish, or events they have to react to

Demographics: Facts such as age, location, income, and ethnicity

When you’re designing, personas help you think of the features a group will need and care about, and how to best address them.


Cover of Adventures in Experience Design


survey construction for improving user experience