These elements include the things a user can touch (such as tangible products and packaging), hear (commercials and audio signatures), and even smell (the aroma of freshly baked bread in a sandwich shop).
- 1. The Tao of UXD: Curiosity Meets Passion Meets Empathy
- from A Project Guide to UX Design: For user experience designers in the field or in the making, Second Edition
- Publisher: New Riders
- Released: March 2012
Funny that we're so visually oriented that things a user can see didn't even have to be mentioned.
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