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  • Gary Coker thinks this is interesting:

Immediacy. Mobile devices are readily available and ideally provide immediate access to information that meets user needs. Following scores, looking for breaking news, and searching for answers to questions that come up in dinner conversation are all common activities that benefit from a focus on immediacy in product design. Consider the content or features that your users will need quickly, and then be sure to provide clear access and fast retrieval. Alerts, when used in a way that’s respectful of users (and can be turned on or off by them), are particularly effective when tied to location-based information (like nearby places or friends), or schedules.