O'Reilly logo
  • Lucy Neilson thinks this is interesting:

To create effective, data-driven personas, Messagefirst (www.messagefirst.com) uses no less than three different data input sources, drawing from the following:

Stakeholders. We interview them to find out who they think the personas are and what they think their behaviors are. This is always included.

Customer advocate. We interview people in the company who speak directly with customers, which typically means Sales/Marketing and Customer Service. Each of these has their bias, which we make sur...