• Stakeholders. We interview them to find out who they think the personas are and what they think their behaviors are. This is always included.
• Customer advocate. We interview people in the company who speak directly with customers, which typically means Sales/Marketing and Customer Service. Each of these has their bias, which we make sur...
- 7. Personas: Find the Best Way to Put Your Team—or Your Client—in Your Users’ Shoes
- from A Project Guide to UX Design: For user experience designers in the field or in the making, Second Edition
- Publisher: New Riders
- Released: March 2012
How to gather information for a persona?
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