O'Reilly logo
  • Andres Rodriguez Guapacha thinks this is interesting:

The commodities to which it points are relatively valueless – what matters is our identification with the stories, signs, and imagery that front those commodities;

From

Cover of 50 Philosophy Classics: Thinking, Being, Acting, Seeing, Profound Insights and Powerful Thinking from 50 Key Books

Note

think brands AND consuming their product