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Stating Mission, Vision, and Values


Defining mission, vision, and values

Creating a mission statement and objectives

Writing a clear vision statement

Stating the organization's values and desired behaviors

When a marketing professor interviewed various successful chief executive officers, he asked them what they saw as the most valuable underused asset in business. Their first response was human resources; the second was the mission statement. In further discussions, the CEOs talked about how most organizations write a...


Cover of 10 Steps to Successful Strategic Planning


EBS 416-O Strategic Planning students need to read the highlighted section only. Click on the title for the chapter, which is above in red. This will take you to the start of the chapter. Scroll down, if necessary, to find the highlighted section.