Business
From project management to corporate strategy, Safari has business titles that matter most. Learn how to apply the strategies that make companies successful, from the leading experts in the field. Stay on top of your game and develop skills that will take your business to the next level. New titles are added constantly - check back often!
Business Process Outsourcing
by John K. Halvey; Barbara Murphy Melby
Once the decision has been made to outsource, a corporation must structure the deal. This book will show them how to request proposals and negotiate and close the agreement--creating the outsourcing strategy.
Mergers and Acquisitions
by William Gole; Joseph Morris
Supplemented annually to keep accountants up-to-date with the latest SEC requirements, this completely revised edition focuses on the entire process of Mergers and Acquisitions-Ñfrom planning through post-acquisition integration.
The Procurement and Supply Manager's Desk Reference
by Fred, C.P.M. Sollish; John, C.P.M. Semanik
Filled with practical aids such as checklists and customizable forms, this essential book provides an easy-to-use road map for the supply manager in the new millennium.
Marketing Metrics: Evaluating Advertising & Promotions
by Paul W. Farris; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein
Advertising has its own separate set of metrics to assess a campaign, including such metrics as impressions, awareness, reach, and frequency. With the advent of the internet, there are numerous new measures that are necessary, including such measures as click through rate and pageviews. All of the above measures are discussed in this e-book.
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
by V. Kumar
This important book raises all the key questions in managing customers, provides the analytical tools for optimization, and illustrates these tools with a number of company examples.
Accountants' Handbook, Volume One, Financial Accounting and General Topics, 11th Edition
by Carmichael, D. R., Baruch College of the City Univ. of New York; Whittington, O. Ray, CPA, PhD, San Diego State Univ.; Graham, Lynford
This highly regarded reference is relied on by a considerable part of the accounting profession in their day-to-day work.
Branding For Dummies
by Bill Chiaravalle; Barbara Findlay Schenck
This plain-English guide will help you brand everything from products to services to individuals.
Structured Finance Modeling with Object-Oriented VBA
by Evan Tick
This guide helps readers overcome the difficult task of modeling complex financial structures and bridges the gap between professional C++/Java programmers writing production models and front-office analysts building Excel spreadsheet models.
Invest Like a Shark: How a Deaf Guy with No Job and Limited Capital Made a Fortune Investing in the Stock Market
by James "RevShark" DePorre
As an individual investor, you can swim circles around the "whales" of Wall StreetÉby investing like a shark! In this book, James "RevShark" DePorre reveals how to maximize your powerful and unique advantages as a small investor: speed and flexibility.
Full of Bull: Do What Wall Street Does, Not What It Says, To Make Money in the Market
by Stephen T. McClellan
McClellan shows how to do your own research, systematically evaluate a company's prospects, and choose investments based on core principles that work. Forthright and bold, Full of Bull offers objective, focused guidance you should be getting from your broker...but aren't!
