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The New Community Rules: Marketing on the Social Web
To market successfully using social media you gotta know the rules - the new rules!
Blogs, networking sites and other social websites are still a largely untapped marketing channel, a new channel with its own evolving set of rules. Tamar Weinberg is an expert in social media and viral marketing who cuts through all the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web.
During this complimentary webcast, you will understand how social web technologies work and learn the most practical and effective ways to reach people who frequent these sites. Tamar will help you:
Explore blogging and microblogging and explain how to use applications like Twitter to create brand awareness
Learn the art of conversation marketing and how social media thrives on honesty and transparency
Manage and enhance your online reputation through the social web
Tap into the increasingly influential video and podcasting market
Learn which tactics work and which don't through the experiences of other marketers
By gaining an understanding of the new community rules, you will lay the groundwork toward achieving a well-executed social media marketing campaign.