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To quote a friend of mine, "being a software developer is a lifelong learning experience." That is so true. In the last 2 years I've had to wrap my head around so many technologies and languages, some mainstream and some not, and I've spent countless hours trying to learn the fundamentals. Since purchasing a personal Safari subscription, I've experienced some of my best productivity and have been more effective supporting my team. The books are current, by experts, and the reader on the webpage is pretty decent too. This is probably the best value for money I've ever spent for a technology education resource.
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Black Belt Joomla to Power Successful Websites
Getting your Joomla website launched is only the first step on the road to having a successful website. You need traffic, and you need to convert it.
During this 60-minute webcast, author Barrie North will take a hard-core look at Joomla websites and explain how Joomla can help you be more successful. More importantly, learn what not to do - avoid actions that can hurt your conversion rates. Discover common usability and marketing mistakes and see how to fix them. Gain insight into what landing pages are, and how to maximize their effectiveness as a key marketing tool.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. Understanding that basic principal of online behavior, and being positioned to deliver, is critical to converting business. Anyone can spend a lot of money on traffic-driving fees but traffic alone is no guarantee of success.
The bottom line is to get your visitors to buy what you are selling once they get to the site - otherwise, you just threw away a lot of cash.
