Privacy Policy

This version (Version 3.0) of Safari's Privacy Policy is effective as of July 18, 2014.

This Policy (the "Policy") discloses the privacy practices of Safari Books Online, LLC ("Safari," "we," "us," "our") with respect to the websites that Safari owns and operates and that link to or display this Policy. Those websites include www.creativeedge.com, www.pubfactory.com, and www.safaribooksonline.com. This Policy governs how Safari collects, stores, processes, transfers, uses, and protects personally identifiable information that it collects from and about you with respect to those sites. Other Safari websites display or link to the privacy policy that applies to them.

Please note that any use you make of any Safari service offering (including uses in preview mode, on a free trial basis, or pursuant to your purchase of a membership or other service offering) is also subject to our Membership Agreement and our TOS. By accessing or using any website that links to or displays this Policy, you agree to the terms of the Policy, and you also certify that you are at least 13 years old, and that if you are between 13 and 18 years old, you have obtained the consent of your parent or legal guardian to use the relevant site. Do not use our websites if you do not agree to this Policy, and the TOS and Membership Agreement.

Safari has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe's program requirements including transparency, accountability and choice regarding the collection and use of your personal information. The TRUSTe program covers information collected through these websites, www.creativeedge.com, www.pubfactory.com and www.safaribooksonline.com. TRUSTe’s mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact us at customer-service@safaribooksonline.com. The TRUSTe program covers only information collected through the websites in the TRUSTe program.

Safari Books Online, LLC complies with the U.S. - E.U. Safe Harbor framework and the U.S. - Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. Safari Books Online, LLC has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Safari Books Online, LLC's certification, please visit http://www.export.gov/safeharbor.

Questions or Concerns: Contact Us

If you have any questions about this Policy or questions or complaints about our privacy practices, please contact us by email at customer-service@safaribooksonline.com or by mail at:

Safari Books Online, LLC
Attn: Customer Service
1003 Gravenstein Hwy North
Sebastopol, CA 95472

If you are not satisfied with our response you can contact TRUSTe here.

1. Information We Collect

Personally Identifiable Information ("PII") means information that can be directly associated with you (such as your name, email address, telephone number or billing information), or information about activities directly linked to you (such as subscriptions that you have licensed or purchased). We collect PII in the following ways:

1.1 Information that you provide to us directly:

When you contact or communicate with Safari, we may gather information such as your name, physical address, email address and phone number.

When you participate in a promotional offer (such as a trial subscription) and/or purchase products or services, we may gather information regarding the offer that you participate in, and any products or services that you purchase, as well as financial information such as your credit card number.

When you register for an online account, subscribe to a newsletter, participate in communities or an event, program, class or promotion, or click on a URL, we may gather user preferences, product interests, industry focus, community choices and other customer profile information.

1.2 Information we collect through technology related to our products and services:

Certain products and services that you acquire from us may connect and transmit telemetry and system/product data to us or our authorized agents. This data may include, but is not limited to, system model, operating system, host ID and IP address.

We use this information to manage and administer our products and services, and as the basis for advising you of the availability of updates and new versions, testing and monitoring services that we provide, enhancing our products and services, and improving and targeting our communications with you.

1.3 Information we collect through online technology:

When you are on Safari's websites, we collect information about the pages you visit. As noted below, some of that information is collected on our behalf by third party web analytics service providers with whom we have contracted. Some web pages use cookies, web beacons and similar technologies to automatically collect information from you. One or more cookies (small text files containing a string of characters) are sent to your computer which uniquely identify your browser. "Web beacons" (electronic images also known as pixel tags or clear gifs) may also be used, which recognize a Safari cookie on your computer when you view or act upon a Safari web page, a Safari advertisement posted on a third-party web page, or open an email from us.

Cookies, web beacons and similar technologies enable us to collect information about your visits to our websites, such as:

  • Internet Protocol Address
  • Browser type
  • Operating system
  • Referring site (site you visited before coming to our site)
  • Date and time of visit
  • URL of pages visited
  • Other browsing behavior, such as products and white papers downloaded

Our third party web analytics service providers use cookies and web beacons in order to make it easier for you to navigate our site and to help us manage the content on our site by informing us what content is effective. The third party analytics services that we use include Google Analytics.

Third party advertising vendors may use first-party and third-party cookies to inform, optimize and serve ads based on your past visits to our websites.

Most browsers allow you to remove and block cookies and web beacons. If you do so, you will need to re-enter your user name and password to access certain parts of our websites and you will be served only generic information that is not focused on your specific interests. Also, you may not be able to use certain Safari website features or take full advantage of our offerings.

Section 4 of this Policy contains information about opting out of Google Analytics, and your other privacy choices.

We use flash cookies on our website www.creativeedge.com, click here for more information.

Our website includes social media features, such as the Facebook and Twitter sign on buttons. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets may be hosted by a third party or hosted directly on our websites. Your interactions with these third-party features are governed by the privacy policy of the companies providing the features.

1.4 Information from other sources:

From time-to-time we may receive information from other sources, such as commercial contact lists or companies that we acquire, and we may combine that information with information previously collected.

If you give us PII on behalf of someone else (or someone else gives us PII on your behalf), we require that the person providing the PII to us must have consent to do so from the person whose information is provided. To request the removal of your PII, whether it was provided by you, by a friend, or by a third party marketing company, please see the "Access and Accuracy" section below.

Some Safari events, websites or services may be co-branded and offered in conjunction with a third party. When you provide PII in relation to them, both Safari and the third party(ies) may receive the information collected and use the information according to each company's privacy policy and agreement with you. We recommend reading the privacy statement of our co-branding partners as well, if you are accessing our services through a co-branded offering.

2. How We Use Information We Collect

We use PII to conduct business, provide information and support for products and services, improve our understanding of your needs and interests, develop and improve our services and products, and personalize communications. Examples include:

  • Advising you of relevant promotions, products, services, and news about Safari and affiliated third parties
  • Processing and fulfilling orders
  • Creating and monitoring accounts
  • Market research projects
  • Analyzing how our products and services are used
  • Personalizing content
  • Advertising including but not limited to remarketing, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting. We may base the content and placement of ads for Safari service offerings on third party sites across the internet, based on information provided to us by third party services such as Google Analytics Demographics and Interest Reporting.
  • Monitoring our services in order to prevent and identify unauthorized content use and violations of our user agreements
  • Planning and forecasting
  • Legal compliance, and preventing fraud and prohibited or illegal activities

3. How We Share and Disclose PII

We will not sell your information to third party companies for their promotional use.

We may share or disclose your PII with:

  • Companies that are related to Safari, in order to support business and marketing processes
  • Our service providers and suppliers, who are authorized to use your personal information only as necessary to provide these services to us. For example, we use a third party payment processor in order to bill you for the goods and services you have purchased, an email service provider to send communications to you on our behalf, and a third party "Live Chat" service that helps provide customer service.
  • Our websites include links to other websites whose privacy practices may differ from those of Safari. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit.
  • As necessary, if we suspect a violation of our policies or to protect the rights or safety of any person or entity
  • Government agencies, law enforcement agencies and others, based on a good faith belief that disclosure is necessary to respond to judicial process, valid government inquiry, or is otherwise required by law
  • The buyer, if Safari or any of its assets are sold. In the event of a sale of Safari or its assets, you will be notified via a prominent notice on our website of any related change in uses of your personal information, as well as any choices you may have regarding those changes.
  • Other third parties for purposes you have allowed by giving us your prior consent
  • Others including without limitation other participants, to the extent of any PII that is posted by you or an authorized third party to our wikis, forums, blogs, message boards, chat rooms and other social network environments

Our website offers a publicly accessible blog. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog, contact our customer service team. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

We display personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at customer-service@safaribooksonline.com

4. Notice and Choice

We provide notice about our use of PII in this Policy, in our web pages, and in other locations where we collect information. You can choose whether or not to provide your PII to us. If you choose not to provide PII, you may be not be able to take advantage of certain offers, options, events, website features, and services that depend on accurate PII.

To opt-out from or change your marketing communications, preferences, sign in to your account and go to the Email Preferences section of the My Account page or Settings page. You may also opt-out of receiving newsletters or other communications by following the opt-out instructions included in each newsletter or communication. Please note that your marketing communication preferences do not affect transactional, relationship and legally required communications.

You can opt out of our Google Analytics data collection by using the tools available here. You can opt-out of certain aspects of Google Analytics by using Google’s Ads Settings tool.

5. Onward Transfer

We will only transfer personal information to third parties if those third parties provide an adequate level of data protection to help ensure the security of personal data.

6. Security

Safari uses administrative, technical, and physical safeguards to protect the security, confidentiality and integrity of PII against loss, misuse and unauthorized access, disclosure, alteration, and destruction. In addition, we use standard security protocols and mechanisms (such as secure socket layer [SSL] encryption) to transmit sensitive data such as credit card details.

You can assist us in protecting your PII by keeping your password and login information secret, and making sure that you terminate user sessions, close the browser, and log out when you access our services from shared computers. Please note that no method of transmission over the internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.

7. Access And Accuracy; Updating, Correcting or Deleting Information; How Long PII Is Retained

It is important to us to maintain the accuracy of your contact information. We provide individuals with reasonable access to their PII in order to have it corrected, amended or deleted where it is inaccurate or inappropriate for the specified purposes of processing.

If you need to update, correct, or request the deletion or deactivation of your information please do so by email at customer-service@safaribooksonline.com. You also may update your information by writing to:

Safari Books Online, LLC
Attn: Customer Service
1003 Gravenstein Hwy North
Sebastopol, CA 95472

We will respond to all requests for access within 30 days. We will make reasonable efforts to incorporate the changes as soon as possible. Before we make changes, we may ask you to verify your identity and/or provide other details. We may keep a copy of the prior information for our records.

We will retain your PII for as long as your account is active, and as necessary to provide you services, to comply with our legal obligations, to resolve disputes, and to enforce our agreements.

8. Children's Privacy

Safari's websites and marketing are not directed to children under 13 years of age.

9. Transfers of PII Under Safe Harbor

Safari transacts business throughout the world and has operations, processes and systems that cross borders. If you choose to provide us with information, including PII, you understand that we may transfer it within Safari in the United States or to affiliates, joint venture partners, and third party service providers around the world.

10. Changes to this Privacy Policy

Please note that this Policy may change from time to time. We will not reduce your rights under this Policy without your explicit consent. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this website prior to the change becoming effective. We will also keep prior versions of this Policy in an archive for your review.

11. For California Residents: Your Privacy Rights and Do Not Track Disclosure

Safari’s policy is to share your personal information only if you have given us your consent, for instance, by your agreeing to this Policy through your use of our sites. After obtaining such consent, Safari may in accordance with this policy from time to time provide its business partners with contact details for direct marketing purposes of relevant services, products, and programs. If you no longer wish your information to be shared, please let us know, or if you have further inquiries regarding our information sharing practices, please let us know. You can email us at marketing@safaribooksonline.com.

At this time our websites do not respond to web browser “do not track” signals or comparable signals or mechanisms. There is much current discussion in the industry, among government agencies, lawmakers, and the public regarding alternative “do not track” response standards. We will continue to monitor “do not track” developments, with the expectation of modifying our policy in the future as these issues are resolved.

12. Previous Versions

For the previous version see Safari Online Privacy Policy, [Version 2.1]

This is version 3.0.