New Delhi, September 14, 2010
Safari Books Online, a revolutionary online digital library and online gateway to instant knowledge, today announced its debut in India. Mr. Jeff Patterson, CEO, Safari Books Online, is in India to launch this extensive and comprehensive resource for students, academics, IT and business professionals, librarians and corporate entities (individuals, universities/colleges, corporations and government institutions). Safari Books Online (www.safaribooksonline.com) is an on-demand digital library that delivers expert content in both book and video form from the world's leading authors in technology and business. Technology professionals, software developers, Web designers, and business and creative professionals use Safari Books Online as their primary resource for research, problem solving, learning and certification training. To date, more than 2200 corporations, 850 public and academic libraries and tens of thousands of consumers use Safari Books Online; in total, more than 15 million users have access to the library.

Safari Books Online was created through the partnership between O'Reilly Media, Inc., the world's leading technology publisher, and Pearson , a global leader in education, technology and services. Now, subscribers in India will have access to the same benefits that successful companies and professionals around the globe already enjoy. These benefits include access to thousands of books and pre-publication manuscripts in one fully-searchable database from publishers such as Cisco Press, Prentice Hall Professional, O'Reilly Media, Addison-Wesley Professional, Microsoft Press, Sams, Que, Peachpit Press, John Wiley & Sons, Elsevier, IBM Press, Adobe Press, Sun Microsystems Press, FT Press, Wharton School Publishing, Apress, Manning, New Riders, Apple Certified, Course Technology and many more.

Speaking on the occasion of the launch, Mr. Patterson said, "Safari Books Online's on-demand digital library has been designed to tap into the vast potential that India, one of the world's fastest growing economies, represents. Emerging as one of the technology hubs of the world, India is producing a large number of technology graduates. Providing these graduates and future professionals with 24-hour access to the vast database of technology books that Safari Books Online offers will only accentuate India's position in the domain. Safari Books Online India is a user-friendly online library, allowing students, librarians and professionals to access vetted, quality content at cost-effective rates."

"With an annual internet usage growth rate of about 20% currently and with 70% of the population belonging to the 18-34 age group, India represents a huge growth potential in the online digital space," Patterson added. "We aim to constantly innovate and come up with special offers for Indian subscribers and I am sure the trend of accessing books through an online library will usher in a new trend, yet unseen in India. Our goal is to make reading and accessing information simpler and more interactive, and the launch of Safari Books Online in India will do just that."

• Short Cuts from Safari Books Online are exclusive short-topic works produced by leading authors on subjects that are either too early in their life cycle or too specific to have entire books dedicated to the topic. Short Cuts provide deep coverage of a specific topic, usually in fewer than 100 pages.
• FT Press Delivers' Elements and Shorts, part of our Short Cuts collection, provide essential insights from the best business books and original writings by some of the leading business thinkers alive today such as Jim Champy, Brian Solis, Mark Zandi, Jon M. Huntsman, John Kao, Michael Abrashoff, and Seth Goldman.
• Elements are the best elements of many books that are written on a particular topic, boiled down to approximately 4 – 8 pages in length.
• Shorts are new works written about a particular topic and typically are
  16 – 20 pages in length. Shorts are included in the Short Cut collection.
• Rough Cuts Rough Cuts provides an early access to books – before they are published or publicly available – and access to the authors who write those books. Rough Cuts are books-in-progress that provide early access to information on cutting-edge technologies.

About Safari Books Online

Safari Books Online (www.safaribooksonline.com) is an on-demand digital library that delivers expert content in both book and video form from the world’s leading authors in technology and business. Technology professionals, software developers, web designers, and business and creative professionals use Safari Books Online as their primary resource for research, problem solving, learning and certification training.

Safari Books Online offers a range of product mixes and pricing programs for organizations, government agencies and individuals. Subscribers have access to thousands of books, training videos and prepublication manuscripts in one fully searchable database from publishers like Cisco Press, Prentice Hall Professional, O'Reilly Media, Addison-Wesley Professional, Microsoft Press, Sams, Que, Peachpit Press, John Wiley & Sons, Elsevier, IBM Press, Adobe Press, FT Press, Apress, Manning, New Riders, Apple Certified, Course Technology, Splash Media and dozens more. For more information about Safari Books Online, please visit us online.

Contacts

Safari Books Online
Aalok Wadhwa » awadhwa@safaribooksonline.com
or
Integral PR
Neha Sharma » nehas@integralpr.com