Safari® Books Online (www.safaribooksonline.com), the on-demand digital learning library for technology, digital media and business professionals, today announced it has hired Peter Collingridge as VP of product development. Peter will be defining and executing the product strategy for all of Safari Books Online, leading a global product development team. Peter will also sit on the company’s Executive Committee.

“We’re in the midst of serious and challenging shifts in digital reading and learning, so it’s a huge win for us to add talent with a proven record navigating those shifts,” said Andrew Savikas, CEO, Safari Books Online. “Peter brings experience working on some of the most innovative digital and mobile projects in publishing and with some of the biggest brands around -- we’re thrilled he’s joining our team.”

Collingridge began his work in the publishing world at independent publisher Canongate Books in 1997. He spearheaded the firm’s move into digital in 1998 by setting up and running a community website, pioneering the creation of digital marketing techniques for books. In 2005, he set up Apt Studio, a strategic design and marketing consultancy that advised publishers on digital technology and strategy. Apt has produced over 25 digital projects for some of the biggest names in publishing, media, the arts and business.

In 2008, Collingridge co-founded Enhanced Editions to drive innovation in publishing and to help shape the future of the book. Peter was named by The Evening Standard as one of London’s 50 most influential people in publishing, and was shortlisted for the British Council’s 2009 Young Publishing Entrepreneur of the Year.

He earned an MA in literature from Edinburgh University, and has delivered a number of Keynote presentations at publishing and digital conferences, from opening O’Reilly’s Tools of Change in New York 2010, to the NON-fiction fair in Moscow, to Madrid’s ANELE textbook conference.

About Safari Books Online
Safari Books Online (www.safaribooksonline.de and www.safaribooksonline.com) is an on-demand digital library that delivers a wide range of vetted learning resources in both book and video form from the world’s leading authors in technology, digital media and business. Technology professionals, software developers, web designers, and business and creative professionals use Safari Books Online as their primary resource for research, problem solving, learning and certification training.

Safari Books Online offers a range of product mixes and pricing programs for organizations, government agencies and individuals. Subscribers have access to thousands of books, training videos and prepublication manuscripts in one fully-searchable database from publishers like O’Reilly Media, Prentice Hall Professional, Addison-Wesley Professional, Microsoft Press, Sams, Que, Peachpit Press, Focal Press, Cisco Press, John Wiley & Sons, Syngress, Morgan Kaufmann, IBM Redbooks, Packt, Adobe Press, FT Press, Apress, Manning, New Riders, McGraw-Hill, Jones & Bartlett, Course Technology and dozens more. For more information about Safari Books Online, please visit us at http://www.safaribooksonline.de or http://www. safaribooksonline.com.

Media Contacts
Rich Mullikin
Rocket Science
rich@rocketscience.com
415-464-8110 x216

Rose St. Clair
Safari Books Online
rstclair@safaribooksonline.com
707-827-4100

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