Peter Collingridge is a publishing entrepreneur whose work at the maverick edge of publishing began at UK independent publisher Canongate Books in 1997.  He spearheaded the firm's move into digital in 1998 by setting up and running their community website and pioneering the creation of digital marketing techniques for books. In 2005, he set up Apt Studio, a strategic design and marketing consultancy that advises publishers on digital technology and strategy, and which has been described as "The future of book marketing" and "behind the best booky stuff on the web". From Pottermore to the Wylie Agency's Odyssey Editions, Peter has produced more than 25 digital projects for some of the biggest names in publishing, media, the arts and business.  In 2008 Peter co-founded Enhanced Editions to drive innovation in publishing and to help shape the future of the book; in 2011 he helped launch Bookseer, an analytics tool for publishers which demonstrates the impact of promotional activity in real-time.

Michael Conner joined Safari Books Online as VP of Outbound TeleSales in May 2008.  Mike brings more than 20 years of experience in business to business sales, inside sales, call center integration and executive leadership to Safari.  As the VP of Outbound Telesales, Mike successfully created and launched Safari’s first telesales center in Tempe, Arizona on July 3rd, 2008.  Safari’s inside sales team will build out to more than 25 sales professionals over the next twelve months and will complement the existing direct sales organization by expanding the reach into new markets and
customer segments.

Most recently, Mike served as the President of Landiscor Aerial Information, a Phoenix based real estate information company, and prior to that opened a similar telesales center for a San Francisco based WiMax broadband company.  Michael has also held senior level sales and management positions at NEC Solutions America, Tripodis Corporation, The Associates First Capital and Nissan Motor Acceptance Corp.  Mike holds a BSBM from University of Phoenix and an MBA from Arizona State University. Mike
also completed the Call Center Management program at the
University of Phoenix.

Mike Byrnes joined Safari in 2006 and has served as Safari Books Online’s Vice President, Enterprise Sales since 2008.

Prior to joining Safari Books Online, Mike worked in sales and management at Follett Resources. Additionally, he has held positions with Telepro Communications and the Bureau of Land Management. He holds a Fellowship in Information Science from Dominican University and a Bachelor of Science from the University of Montana.

Martin Collinson joined Safari Books Online in 2007 as our Sales Director for EMEA and was responsible for setting up our first International direct sales operation outside the US and building on our existing channel sales in that region. Martin was promoted in 2012 to VP International taking responsibility for all our International Enterprise and Government sales activity outside of the Americas.

Prior to joining Safari Martin had more than 15 years' experience in the e-learning and knowledge management industries including sales management, account management and general management.