Web Site Measurement Hacks

Conventions Used in This Book

The following is a list of the typographical conventions used in this book:

Italics

Indicates URLs, filenames, filename extensions, and directory/folder names. For example, a path in the filesystem appears as /Developer/Applications.

Constant width

Used to show code examples, the contents of files, console output, as well as the names of modules, variables, commands, and other code excerpts.

Constant width bold

Used to highlight portions of code, typically new additions to old code.

Constant width italic

Used in code examples and tables to show sample text to be replaced with your own values.

Color

The second color is used to indicate a cross-reference within the text.

You should pay special attention to notes set apart from the text with the following icons:

Tip

This is a tip, suggestion, or general note. It contains useful supplementary information about the topic at hand.

Warning

This is a warning or note of caution, often indicating that your money or your privacy might be at risk.

The thermometer icons, found next to each hack, indicate the relative complexity of the hack:

beginner

moderate

expert