Tips for linking to PDF files
As for any large media file, it is good web design etiquette to provide some indication of what users will get when they click on a link to a PDF file. The file format itself can be shown with a small PDF icon, by writing out the name of the file with its .pdf suffix, or by identifying the file type next to the link in parentheses, e.g., “link (PDF).”
As a courtesy to your users, consider also including a link to the Acrobat Reader download site. As of this writing, the URL is http://www.adobe.com/products/acrobat/readermain.html.
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