Integrate Twitter with your products
Twitter has an API (for you non-geeks, that's a data service), which means that if you have a web-based product or service, you may be able to integrate Twitter right into your site.
For example, personal finance site Wesabe lets you twitter your expenses directly to your account. TrackThis lets you use Twitter DMs to track your packages. iMeem, a social network for sharing cool media, lets you twitter out the music you're listening to.
Companies with integrations say their users who avail themselves of the Twitter features are often their most avid fans.
Of course, you can also build independent services right on top of the Twitter API. One of our favorites is StockTwits (http://stocktwits.com), which turns twittered ticker symbols into links that take you to real-time listings of all the posts about that company.
For more information about building your own Twitter applications and integrations, check out Twitter API: Up and Running by Kevin Makice (@kmakice) (O'Reilly Media, 2009; http://oreilly.com/catalog/9780596154615).
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