Post personal updates
As we said earlier in this chapter, Twitter gives you a phenomenal chance to reveal the human side of your organization, helping people connect with a person or people who work for you. That starts with identifying your Twitterers. The next step is posting the occasional personal update.
The personal updates don't have to be constant, and it's fine if they're work-related. But do add them in sometimes, as your followers like getting them a lot more than you probably expect.
For instance, the Dunkin Donuts post here is a link to the company's HQ parking lot during a snowstorm. Sound mundane? 400 people have clicked through to check it out.
You might be surprised, but little posts like that can go a long way toward building relationships.
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