Retweet your customers
As we discuss in Chapter 1 and Chapter 3, retweeting is an essential part of the way people hold conversations on Twitter. To really be part of the community, then, do as the Romans do and retweet people.
Doing so shows them respect and amplifies their voices—both great actions for building relationships. It also shows that you have similar interests (as in the Kodak example here), or that you're happy to help get their question answered (as in the JetBlue example).
Get The Twitter Book now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
