The Twitter Book

Coordinate multiple accounts

It's one thing to have multiple people twittering from the same organizational account, but what if you've got several corporate accounts? Identify your array of accounts in two obvious places to help people understand which ones will be of interest to them:

1. Create a page on your website that lists all the accounts. As you can see here, Dell—which has dozens of Twitter accounts—has grouped them, and then listed the icon and a description for each account; it's also linked not only to the described account but to the personal account of the person who maintains it.

2. In your custom background, list other relevant Twitter accounts. For example, if you have a few customer service accounts, show all of those. For a good illustration, see http://twitter.com/comcastcares.

twitter tip

To help people find and understand your various accounts, have them talk to each other. They can retweet one another, refer to each other, and exchange messages. No need to overdo it, but don't avoid interaction either.