Start slow, then build
A big concern execs—and pretty much everyone—has about Twitter is that it will be a black hole of time for employees. And it can be.
To avoid that problem altogether, start slow, posting perhaps once a day or just a few times a week and answering questions several times a day. Then, if the account proves useful, start devoting more time and resources to it. If it doesn't pan out, you haven't put a hard-to-justify amount of time into it.
Here we use TweetStats (http://tweetstats.com) to look at the Twitter activity for Des Moines' Mars Café. They started off slow, found Twitter to be a useful tool, and then amped up their posting. (The last month is low because at the time of this screenshot, the month had just started.)
Get The Twitter Book now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
