People and organizations around the Web report that twittering links to their own sites can drive a lot of traffic. Indeed, Twitter has become the top referrer for a lot of sites.
The key to generating click-throughs is writing an appealing little introduction to the post or page you're linking to. Think of it as a headline tailored for your Twitter audience, and—like those we've shown here—consider inviting people to participate.
Do bear in mind that simply posting a feed of headlines from your blog or site can drive people away. Instead, when you post a link, contextualize it for your followers.
Finally, as we mentioned back in Chapter 2, don't forget to leave enough room in your post for people to retweet your message easily.
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