Twitter often...but not too often

Twitter novitiates almost always wonder, "How often should I Twitter?" (Actually, Twitter pros wonder this, too.) Like most things in Twitter, there is no Right Answer.

But there is an average number of tweets per day among all Twitterers, and it's 4.22. Which is actually a pretty good guide. If you want to build relationships and maintain a positive reputation on Twitter, you should probably post updates at least a few times a week and perhaps a few times a day.

That said, a number of popular Twitterers, including Robert Scoble (@scobleizer) and Guy Kawasaki (@guykawasaki), post dozens of times a day. And researcher Dan Zarrella (@danzarrella) has found that 22 tweets per day is optimal for drawing followers.

The lesson? Start with whatever feels right, and then tweak it to see what works for you.

twitter tip

Get The Twitter Book now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.