People often say that they dip into Twitter once or twice and don't get it. Which is understandable since the real value of Twitter becomes evident only after you've followed a few accounts for a while and have absorbed their rhythms.
If you're having trouble seeing what all the fuss is about, try this tactic: follow at least a few promising accounts, and then for three weeks, log into Twitter daily (ideally using one of the life-changing programs we describe in Chapter 2), catch up on messages and click around for five to ten minutes. Every few days, make sure to check the trending topics (described in Chapter 2). Finally, spend 30 minutes one day running a few searches (also described in Chapter 2) to see what you can learn from the discussions on Twitter.
At the end of three weeks, you'll have spent five hours total giving a fair shake to the most important new communications tool we've seen since email. (If it still doesn't work for you, pass this book along to a friend.)
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