Recessions: An Opportunity to Streamline

Google could be satisfied with these rather optimistic forecasts about its ability to survive the recession, but the company won't be idle. Google will take advantage of this recession to reorganize. As of this writing, Google has already announced several cost-cutting measures, including the following:

  • Reducing the number of HR consultants and other temporary personnel

  • Cutting employee benefits and perks

  • Slowing new staff recruitment

  • Simplifying its product line by removing duplicate products (such as Page Creator and Google Sites) and closing services that have not found their public (such as Lively or Datasets Research)

  • Introducing advertising for new products such as Google Finance

In my opinion, Google's ...

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