Products That Work Are Sticky
One challenge that Google will continue to face in the Internet world is that products are sticky, especially when they get the job done reasonably well. Customers tend to continue using familiar products even when a new, better product comes along. Being first to market pays, even if first isn't always best. If someone has been using MapQuest for years, or even Yahoo! Maps for that matter, that person is likely to visit his old, familiar service when looking for directions. The tried and true is safe and easy, and people don't always want to put the additional effort into using a new tool like Google Maps, even if the tool is more powerful than its competitors.
Video and mapping products might escape this problem ...
Get The Google Way now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
