Chapter 15. IS GOOGLE'S GROWTH SUSTAINABLE?
When Page and Brin recruited Eric Schmidt, they gave him a simple mandate: "Guide this fast-growing dotcom company into adulthood." Since then, Google has grown into a world leader in advertising, without compromising its core business of Internet search.
In 1998, email was the main web-based application, with search engines running far behind. In less than 10 years, and largely because of Google, the search engine has become indispensable throughout the world.
The Growth of Search
The numbers speak for themselves. For example, according to the Pew Internet & American Life Project, as of 2008, nearly half of all Americans use a search engine on a typical day, and the growth of that use is dramatic:
The percentage ...
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