Moma: Abundant Information

Before Google went public and regulations required more confidentiality, employees could find everything about Google on the company intranet, affectionately named Moma by its users. No one really knows where the nickname originated, but one theory is it refers both to a maternal image and New York City's Museum of Modern Art (MoMA), which is renowned for its large collection of masterpieces and the creativity of its exhibitions.

Staff members connected to the intranet could find information about ad sales in real time (a good way to see how the company is doing), progress reports on various projects (which encouraged them to pitch in when one fell behind), and many other aspects of the company's daily business.

In every ...

Get The Google Way now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.