Conclusion
Optimizing for the vertical engines owned by the major search engines, as well as other players with small but growing market share, represents an opportunity that is largely untapped. You can get a leg up on your competition by optimizing your content for the appropriate engines. This may require enhancing or otherwise modifying the content itself, augmenting the content with additional metadata, or submitting the content by filling out forms or submitting feeds specific to each engine. All of this may seem like a lot of effort, but if you have the right type of content, it is worth it. Not only can you gain visibility in those vertical search properties, but you may also find that your listings are promoted into the blended search results in the main engines.
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